Which Multichannel eCommerce Software Platform Should You Choose?

Which Multichannel eCommerce Software Platform Should You Choose?

Multichannel selling is becoming more important to online sellers. They have realized that they are missing a lot of potential customers when they are using just one or two channels where they can showcase their products. Modern Internet users are using different tools to find the things that they are looking for like social media, search engines, online marketplaces, communities, regular websites etc. The good thing is that it’s easy to be present on a few (or even all) of these places thanks to the multichannel eCommerce software solutions. Now let’s reveal a few of these solutions that have proven to be great.


There is no doubt that Magento is a great option for those looking for an eCommerce platform that can help them integrate their business operations on multiple channels at once. If you are running a startup, this solution may be a little bit expensive for you. In addition, if have a small business and you are not sure whether your online store will grow in the near future, then you should probably try another solution. In any case, large organizations will definitely benefit from Magento which offers integrations with popular sites like Amazon and eBay for example.


Next, on this list, we have Shopify. This is an eCommerce platform that doesn’t need a special introduction because thousands of online stores are powered by this platform. But, what many people don’t know is that Shopify acts as a multichannel eCommerce software solution too. Integrating your online store with Facebook, Instagram, Pinterest, eBay, Amazon, and a few other marketplaces and platforms is very easy. You don’t need a special kind of training to figure out how to finish this job. In addition, Shopify features a wide range of applications that you can use to improve the integration and boost your sales.


The fact is that Shoplo is not as popular as Shopify or Magento, but this is a fast-growing multichannel platform. What’s great about it is that users can use their multichannel feature for free, but only if they have no more than twenty orders a month. Just like its more famous competitors, Shoplo allows integrations with many popular sites like Dawanda and Etsy for example. It’s also possible to use this platform to create product feeds and use these feeds in a Facebook shop. All in all, it’s a simplistic, yet effective multichannel eCommerce platform.

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